Find information-rich articles, how to guides, and other useful tips on the 500apps blog
Here's what we've been up to recently.
Do you have a sales team that needs leads quickly? Or are you an entrepreneur looking for ways to generate more leads for your business? Generating leads can be time-consuming and frustrating, but with the right tools and strategies, it doesn't have to be. This article will explore 15 fast and effective ways to generate leads using Leadsly!
In today’s world, virtual meetings are essential for conducting business in a timely and efficient manner. They provide us with the opportunity to connect with colleagues, friends and family from all around the globe without having to travel physically. With so many different options available, it can be difficult to decide which meeting platform is right for you. To help make your decision easier, we have compiled a list of the 13 best virtual meeting platforms & software currently on the market.
Smart business owners know that having an efficient and reliable communication system is essential for success. With the advent of virtual private branch exchanges (PBXs), businesses have access to a variety of features that make it easier to manage calls, teams, and customers. But with all these options available, how do you choose the best one?
In today's competitive world, the key to success lies in reaching out to your target audience and getting them interested in what you offer. As a business owner or marketer, you must stay up-to-date with the latest trends and technologies when it comes to effective marketing strategies. One such technology is marketing automation tools which can help businesses reach their goals faster and more effectively than ever before.
In today's digital world, small business owners must stay connected with their team and customers more than ever before. Video chat apps are a great way to keep in touch and get work done from afar - but which ones offer the best features for businesses? We’ve compiled a list of 11 best video chat apps designed specifically for small businesses to help you collaborate with your team and efficiently communicate with your customers in 2023.
Finding the right Applicant Tracking System (ATS) is a critical decision for any organization. There are many considerations when selecting an ATS, including cost and features. However, there are also best practices that organizations can follow to ensure they select the most suitable system for their needs. Let’s look at some of the best practices for ATS selection.
Are you looking for a way to improve the customer service experience of your business? Live support software is an excellent option that can help you provide better and faster support. From automated bots to video chat, live support software offers 10 key features that can greatly benefit businesses of all sizes. In this article, we will look at these features in detail so you can decide if live support software is right for your company.
Artificial Intelligence (AI) is rapidly evolving, and its applications are becoming more widely used than ever before. As AI technology continues to develop, conversational AI platforms have become popular among businesses looking for ways to automate customer service and other processes. With so many options available, deciding which platform best suits your business needs can take time and effort. This article will help you navigate the landscape of conversational AI tools by outlining the 10 best platforms available in 2023.
Are you looking to improve your client onboarding process? Many businesses struggle with this, but it doesn't have to be complicated. With the right tools and strategies in place, client onboarding can become a streamlined process that will ensure customer satisfaction from beginning to end. In this article, we'll look at 10 of the best tools for client onboarding that could revolutionize your business!
Finding the best service desk software for your business can be challenging. There are hundreds of solutions available, and each one has its own unique features. With so many options to choose from, how do you know which is right for your company? The answer lies in knowing what criteria to look for when selecting a service desk solution.
Popups, often considered as annoying by website visitors, can actually be a valuable tool for businesses to increase conversions. When used strategically, they can help capture leads, promote special offers, and drive sales. Here, we will explore 15 different types of pop-ups that you can use on your website to increase conversions. From entry pop-ups to exit-intent pop-ups, we will provide examples and tips on how to use each type effectively. Whether you're a small business owner or digital marketer, this guide will provide you with actionable insights on how to use popups to drive results for your website.
Are you looking for the best website popup builder software in 2023? With so many different options to choose from, it can take time to know which one is right for your needs. If this sounds like a familiar problem, then you have come to the right place! In this article, we will take a look at 9 of the best website popup builder software out there today. We'll discuss their features and benefits as well as any drawbacks they may have. By the end of this article, you should be able to make an informed decision about which popup builder is best suited for your project.
Web forms are an essential part of modern website design. These online tools allow for the easy collection and storage of data, from customer details to survey responses. This comprehensive guide will provide you with all the information you need to create effective web forms that help your business run more smoothly.
Gone are the days when managing appointments meant a stack of paper and hours spent on the phone. Nowadays, businesses have access to powerful online appointment scheduling software that makes booking meetings with clients in minutes easy. Finding the right one for your business can be overwhelming with so many options available. But fear not! In this article, we’ll introduce you to 11 of the most reliable online appointment scheduling software.
Choosing the right web tracker tool can be a daunting task for anyone looking to track their website's performance. With so many tools on the market, it’s difficult to know which is best for your business's needs and budget. But fear not! This guide will break down the key features of different tracking tools and provide a step-by-step process for selecting the ideal software for your project. Whether you’re starting out or already have an established online presence, this article will give you all the information needed to pick the perfect tracking solution.
Data extraction is a key component of many businesses. It involves extracting data from websites, web applications, and more in order to gain insights that can be used for marketing, sales, and other purposes. But how do you go about extracting this data? The answer lies in using the right tools. In this article, we’ll explore some of the best web scraper tools available on the market today. So if you’re looking for an efficient way to collect large amounts of data quickly and accurately, then read on!
Do you want to own a website that looks professional and attractive? Are you tired of using the same old templates for your websites? If so, it's time to consider using a professional web designing site. Professional web design sites provide users with an array of features which will help them create beautiful and effective websites.
Search engine optimization (SEO) is key to getting your website noticed. It’s not enough to just create content; you need the right tools to make sure your site stands out from the crowd and rises to the top of search engine results in pages. One important part of SEO involves backlinks, links pointing from one webpage or website to yours – which tell search engines that other sites vouch for your credibility, thus boosting your rankings on SERPs. This article will discuss 11 of the best tools you can use to check backlinks and improve your SEO.
In the current era, artificial intelligence (AI) technologies have revolutionized almost every aspect of our lives. By providing powerful tools that can automate mundane processes and tasks, AI has allowed us to work smarter, faster, and more efficiently than ever before. One such example is AI-driven writing tools which are becoming increasingly popular for improved productivity. So if you're looking for ways to improve your writing productivity while reducing time spent manually editing content, look no further! This article will provide all the information needed to find the perfect AI writing tool for your needs, allowing you to take full advantage of this revolutionary technology.
As businesses grow and develop, so does their payroll processes' complexity. Managing payroll is a complicated task that requires dedicated attention from human resources professionals. A Payroll HRMS (Human Resources Management System) can be an invaluable tool for companies looking to streamline this process and reduce administrative costs. This article will explore what a Payroll HRMS is, how it works, and its key features.
Automatic phone dialers are increasingly becoming a popular tool for businesses. These systems allow companies to quickly and efficiently contact customers or leads without needing manual effort from employees. One of the most well-known automatic phone dialer apps is VoxDesk, which offers many features such as voice recognition, automated lead scoring and file-sharing capabilities. It also provides integration with other software applications that can help streamline customer service processes.
The world of digital signatures is rapidly changing, and staying up-to-date on the top tools can be a daunting task. It's important to choose the best digital signature maker for your needs so that you're comfortable and secure with the documents you create and sign electronically. To help narrow down your search, we've compiled our list of the 9 Best Digital Signature Maker Tools in 2023.
Email verification is essential for any business looking to protect its reputation and bottom line. The process of validating email addresses helps ensure that only accurate information is collected and stored, preventing potential customers from receiving unwanted messages or emails containing malicious software. With an efficient way to verify email addresses, businesses can retain revenue due to invalid contacts.
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important aspects of digital marketing. Keyword research is essential for success in both SEO and PPC, as it helps you to identify the best keywords to target for your website or ad campaigns. But with so many keyword planner tools available, which one should you choose? This article will discuss 10 of the best keyword planner tools available today - tools that offer effective search engine optimization and pay-per-click strategies.
This article explores best practices for designing successful application forms so that you can give yourself a better chance at getting noticed by hiring managers. We'll look at why it's important to have a well-thought-out design, as well as tips on which elements should be included in order to make sure applicants provide all the necessary information. Finally, we'll discuss some things to avoid when crafting an effective application form.
Are you constantly running late? Do you need help keeping track of the time for important appointments and tasks? If so, it’s time to invest in a good quality timekeeping tool. Time management is essential for success. It helps us stay organized and keeps us from missing out on key opportunities or deadlines.
As a small business owner, you understand the importance of having an effective Customer Relationship Management (CRM) system. Having the right CRM in place can help streamline processes, save time and money, increase customer satisfaction, and ultimately drive more sales. But with so many options out there, it can take time to figure out which one is best for your needs. In this article, we'll explore how to choose the right CRM system for small businesses – from understanding key features to considering cost-effectiveness. We’ll also provide tips on how to make sure that your chosen solution fits perfectly into your current operations and ensures success in the future.
Are you looking for a new way to define and track goals within your organization? OKRs, or Objectives and Key Results, offer an effective method of accomplishing this. They are increasingly popular with businesses because they provide structure without stifling creativity or collaboration. But how do you get started using them? In this article, we will cover the basics of getting started with OKRs so that you can utilise this powerful goal-setting system in your business. We’ll explain what OKRs are, discuss why they work well, and give tips on implementing them in your company culture. By the end of the guide, you should have a solid understanding of the fundamentals of setting up OKRs.
An effective Learning Management System (LMS) is one of the most important components of any successful enterprise. It helps to ensure that employees are able to learn quickly and efficiently, as well as providing a platform for business-wide collaboration and communication. But what exactly makes an LMS effective? In this article, we will take a look at 11 key features which make up a successful Enterprise Learning Management System.
As a small business owner, you understand the importance of having an effective Customer Relationship Management (CRM) system. Having the right CRM in place can help to streamline processes, save time and money, increase customer satisfaction, and ultimately drive more sales. But with so many options, it can take time to figure out which is best for your needs. In this article, we'll explore how to choose the right CRM system for small businesses – from understanding key features to considering cost-effectiveness.
As the world of technology advances and modernizes, Artificial Intelligence (AI) is becoming increasingly important in many aspects of life. From customer service to healthcare, AI is changing how we interact with the world around us. Professional communication, specifically emailing, has seen significant change due to AI. In this article, we will explore the role of AI in creating professional emails.
Are you tired of the same old sales calls? Are you looking for a way to revolutionize your business and make more connections with potential customers? The power of a speed dialer is what you need. In this blog, you will learn how the speed dialer can help streamline the process, reduce time spent on calls, and increase sales conversions. Discover the potential of a speed dialer for your business today.
Outbound call campaigns can be a powerful tool for businesses looking to reach out to potential customers and increase their sales. However, these calls need to be handled properly for them to be successful. That's why companies must use the best practices when running an outbound call campaign. In this article, we will look at 11 of the best practices for running effective outbound call campaigns.
Whether you are building teams or just starting out with recruiting, having access to a comprehensive ATS tool will save you time and effort while helping you find qualified candidates faster than ever before. So let's take a closer look at how these products stack up against each other!
When it comes to managing projects, there are a number of different software solutions available. For those looking for the best project management software, we've compiled a list of 15 options that provide quick and easy comparisons between their features and benefits. We'll help you decide which one is right for your business needs.
Recruitment solutions are an invaluable asset for businesses of all sizes. The modern recruitment solution provides a range of features, allowing employers to streamline the recruitment process to increase efficiency and cost-effectiveness. This article will explore 11 must-have features that should be included in any modern recruitment solution.
Outreach programs are increasingly becoming popular for their diverse range of benefits. Outreach programs target specific populations or communities to provide them with the necessary resources and support. This article will provide a comprehensive overview of outreach programs, including what they are, their potential benefits, and how they work.
Whether you’re a professional trying to build and grow your network, the right email outreach tool can make the process much easier. From automated communication sequences to detailed analytics, there are plenty of great tools available for creating successful email campaigns. In this article, we’ll look at some of the best email outreach tools for building and growing your network.
Have you ever noticed that the more sales you make, the easier it gets? That’s because successful businesses use tried and true techniques to optimize their sales funnels. It’s no coincidence that those who are able to maximize their profits have taken advantage of some of the best Sales Management Tools available today.
Streamlining the hiring process with Easy Applicant Management (RecruitHire) is a powerful tool for organizations. It provides an efficient and effective way to manage applicants that can dramatically decrease time spent on recruiting tasks while also improving the overall quality of hire. This article will explore how RecruitHire streamlines the recruitment process through applicant tracking systems, automated workflows, candidate communication tools, and more.
Sales cadence software has become an essential tool for any sales team looking to maximize their efficiency and productivity. It enables teams to automate processes, increase visibility into performance metrics, and manage data to optimize the customer experience. Sales cadence software can be a powerful asset for any organization seeking to streamline operations or improve lead conversion rates. This article provides an overview of nine of the best sales cadence software solutions currently available on the market, including features, pricing models, and deployment strategies.
Outbound call centers are an important part of many businesses, allowing them to reach out to customers and potential clients to provide customer service or advertising. Having the right tools is essential for ensuring that these calls are effective and productive. This article will discuss seven of the best tools available today for outbound call centers.
Dialers are essential tools for contact centers. They automate the process of dialing outbound calls that enables customer service personnel to connect with their customers quickly, easily and efficiently. Predictive dialers and progressive dialers are two popular dialers used in contact centers today. This article will quickly compare predictive and progressive dialers, highlighting their features and differences.
It's no secret that the future of lead management will be shaped by technology. By 2023, businesses and organizations across industries will likely have adopted more advanced tools to help them manage their leads effectively. To stay ahead of this trend, it's important to understand the latest process developments and technologies available for lead management. This article explores these innovations and provides an overview on how they can improve your business operations in 2023
The call center industry has become one of the most important means of lead generation. By leveraging technology and modern scripting techniques, companies can manage customer interactions while also increasing sales leads effectively. This article examines how scripts can be used in a call center environment for lead generation, providing examples, best practices, and tools that can help maximize results.
In the modern era of technology, sales tracking has become crucial for businesses to monitor their progress. With an efficient and accurate system, it can be easier to identify areas that need improvement or measure success. Fortunately, numerous tools are now available that allow businesses to track and monitor their sales process accurately. This article will provide an overview of the seven best sales tracker tools currently on offer, which have been proven to help organizations achieve rapid business growth.
With so many options available, it can be difficult to determine which tools will give your team a competitive edge. This article will take an in-depth look at eleven of the most popular sales tools currently being used by successful companies around the world. Let's dive in and explore how these effective solutions can help you close more deals!
When choosing an Applicant Tracking System in 2023, it's important to consider the options and select the best one for your organization. There are a variety of ATSs available on the market with varying features, functions, and price points. It can be difficult to narrow down the choices and make an informed decision. This article will explore some of the top 15 Applicant Tracking Systems (ATS) of 2023, so you can decide which is right for you.
Are you looking for the best Human Resource (HR) system for your company? With so many options on the market, finding the right fit can be overwhelming. It is important to research what will work best for your business. This article provides a comprehensive overview of choosing the best HR system for your company.
Recruiting and hiring the right employees is crucial to running a successful small business. However, with so many different recruitment software options available on the market, it can take time to know which is best for your business. To help you navigate the sea of options, we've compiled a list of the 15 best recruitment software for small businesses. These platforms offer a wide range of features, from applicant tracking and resume parsing to interview scheduling and onboarding. They are designed to help small businesses streamline their recruitment process and make finding and hiring the right employees easier.
Recruitment is vital for any company; choosing the right recruitment tools can significantly affect the hiring process's speed, efficiency, and effectiveness. With many available options, it can be challenging to determine which recruitment tools best suit your company's needs.
Hiring the right employees is more important than ever in today's fast-paced business world. The traditional in-person interview process can be time-consuming and expensive, and it may also be prone to bias. As a result, many companies are turning to virtual interviews to streamline the hiring process and make it more efficient. Virtual interviews allow companies to conduct interviews remotely, using a variety of platforms and tools.
Today, human resource management is critical for enterprises of all sizes. Core HRMS and Payroll HRMS are important in helping businesses manage their staff efficiently. So, what are the top 11 HRMS software for enterprises in 2023? Let's take a look at some of the best options available.
The process of finding and hiring new employees is a vital task for any business. With the rise of technology, recruitment solution platforms have become an essential tool for companies of all sizes. These platforms streamline the recruitment process, making it more efficient, cost-effective, and less time-consuming.
This blog post will give a quick overview of Core HRMS and discuss how it can help businesses manage their HR processes more effectively. We will also cover the core HRMS process and its components and discuss the advantages and drawbacks of using an HRMS system. So, if you are interested in making your HR processes more efficient, this blog post is for you.
The recruitment process is a vital aspect of any organization. It is essential to have an efficient and streamlined process for sourcing, tracking, and managing candidates. One way to achieve this is by implementing an application tracking system (ATS). Learn about the benefits, key features, and how RecruitHire can help you streamline your hiring process in this article.
The recruitment and hiring process can be daunting for organizations of all sizes. Finding qualified candidates and streamlining the process is essential for any growing business. Fortunately, with the evolution of technology, applicant tracking systems (ATS) have been developed to help make this process easier. Here, we discuss the 11 best ATS and their features to ensure your successful recruitment process. Read on to learn more and find the best ATS for your specific needs.
In today's digital age, job seekers are looking for ways to make their job search process as efficient as possible. One of the best ways to do this is through online interview tools. These tools allow job seekers to interview potential employers from their homes, saving time and money on travel expenses.
The hiring process is crucial for any business, and assessment tools play an essential role in identifying the best candidates. However, with many available options, choosing the proper assessment tool for your business can take time and effort. In this article, we'll explore the characteristics of a good assessment tool, the different assessment tools used in business, and provide 11 tips for choosing the best assessment tool for your business.
Small businesses are constantly looking for ways to optimize their marketing efforts, reach new customers, and drive sales. Marketing CRM software can help them achieve these goals by providing them with the tools and insights they need to optimize their campaigns. We will look at the top 7 Marketing CRM software options for small businesses and provide a detailed analysis of their features, pricing, and pros and cons. Whether you're looking for a CRM to manage your email campaigns, social media, or advertising, this article will help you find the perfect fit for your business.
The sales pipeline is the backbone of any sales operation and is the key to forecasting and tracking revenue. By implementing best practices for sales pipeline management, businesses can improve their sales process, increase conversion rates, and ultimately boost revenue. From identifying and qualifying leads to closing deals, the sales pipeline is the foundation of a successful sales operation. This article will explore 11 best practices for managing your sales pipeline and driving revenue growth for your business.
Small businesses are the backbone of any economy, and keeping track of customer interactions and relationships is crucial for their growth and success. CRM (Customer Relationship Management) software can help small businesses keep track of their customers, sales, and marketing efforts in one centralized location, however there is a flip side too. This article will discuss the pros and cons of implementing CRM software for small businesses.
Human Resource Management (HRM) is a vital component of any business, large or small. It covers managing and developing an organization's human capital, from onboarding and training to compensation, performance tracking and employee development. With the right HRM software, you can ensure that your staff works efficiently and productively while taking care of their needs in the best possible way. In this blog post, we will explore the meaning of HRM, best practices for successfully implementing HRM, and the top HRM tools that can help you make the most of your HRM system.
Keeping track of customers and your sales pipeline can take time as a business owner. But with the right CRM software, you can stay organized, save time, and increase your sales. This blog post will look at the nine best CRM software tools for your sales team in 2023.
Finding the right HR software can be daunting and overwhelming. This guide will help you compare different HR software solutions for small, medium, and large businesses to ensure you find the perfect fit for your team. We’ll break down each software’s essential features, pricing plans, and more, so you can make the best decision for your business.
Email lookup tools and techniques are becoming increasingly popular among businesses of all sizes. These tools allow businesses to find and verify leads, export generated leads to a database, and initiate outreach campaigns. This article will discuss the top 11 email lookup tools and techniques, including Finder.io, which is part of the 500apps Infinity suite.
Human resources are the backbone of any successful business. With so many new recruitment tools on the market, it is difficult to figure out which ones are right for you. Look no further if you're looking for the best hiring tools to streamline your recruitment process.
The success of any small business heavily depends on its customer relationship management (CRM). A CRM system offers an excellent opportunity to understand better and nurture relationships with customers and prospects while gaining access to valuable insights. With the right small business CRM software, you can gain a competitive edge and create a powerful sales and marketing strategy.
Sales CRM, or customer relationship management, is a software tool that helps businesses manage their customers and sales more effectively. It can help optimize the sales process by providing features such as centralized sales databases, customer data management, accurate sales analytics, activity tracking, and powerful automation.
The recruiting process is a critical aspect of any business, as it plays a significant role in determining the success of a company. One of the most efficient ways to streamline this process is by utilizing an applicant tracking system (ATS). An ATS is a software application that enables companies to manage the recruiting process, from posting job openings to tracking resumes, scheduling interviews, and making hiring decisions.
Email marketing is one of the most effective ways to reach potential customers and build relationships with existing ones. However, ensuring that the email addresses you're sending your messages to are valid and up-to-date is essential. This is where an email address verifier tool comes in. In this article, we'll discuss the benefits of verifying email addresses before sending emails, the features to look for in an email address verifier tool, and recommend a specific tool that we believe is one of the best in the market: Finder.io.
As the Human Resources (HR) department evolves, the need for reliable and effective HR software has become essential. With the continual development of technology, HR departments are now able to better manage their workforce in ways that have never been seen before. HR software is helping HR departments to stay ahead of the competition by streamlining operations and ensuring the most efficient use of time and resources.
Lead management is essential to any sales process and is the key to maximizing ROI. In today's fast-paced business environment, it's more important than ever to have the right tools in place to manage and nurture leads effectively. With so many different lead management software options available, it can be challenging to determine which one is the best fit for your business. In this article, we will take a closer look at the lead management funnel and how it works, as well as best practices for lead management and the 11 best lead management software options currently available on the market.
There are many reasons why you might need a business management partner. Perhaps you are starting a new business and need someone to help with the day-to-day operations. Or maybe you are looking to expand your existing business and need someone to help with the financial and managerial aspects. Whatever the reason, a business management partner can be a valuable asset to your company. This article takes a deep dive into why we need a business management partner for growing businesses.
Companies invest most of their time, effort, and money on new business management software every year to strengthen their technology stack. It's a never-ending process to keep technology aligned with business goals, and selecting the correct business management software is a difficult nut to crack. Employees should embrace new technology wholeheartedly to help the organization in the long run. Although employees' reluctance to change is understandable, it should not hamper a company's future performance and evaluation.
Business management software is a broad phrase that has been used in a variety of software systems. A genuine business management system acts as a one-stop solution that streamlines and handles most parts of a business operation. One of the most significant advantages of business management software is that you need only one system to handle all of your company's demands. This makes double data entering and system management redundant. Furthermore, any changes made to the program can be propagated across all modules and third-party apps. As a result, business management software provides better information management and reporting, more accurate data, and fewer errors.
SaaS solutions are one of the fastest-growing sectors of the IT industry. Software as a service (SaaS) models, which operate on a subscription basis and are usually placed on a virtual cloud network, are gaining popularity among many businesses for a myriad of purposes, including flexibility and convenience.
Return on Investment (ROI) is sometimes referred to as a "business calculator." A scientific instrument for determining whether and to what degree a company should invest in a specific business or project. This is especially important for tracking progress over time and removing uncertainty from future business choices. The type of project or business chosen is based on how much profit the investment can generate.
Applicant tracking tools save employers time and paper while also keeping them organized. With applicant tracking systems, there is no possibility of an employer unintentionally deleting or misplacing an email containing the CV of an applicant the company wishes to hire.
Email trackers are used for tracing the delivery of emails to their intended recipients. Most tracking systems use digitally time-stamped records to track the time and date the email was accessed and received, as well as the IP address of the recipient.
Call centre software is fast evolving to include SIP-based integrations and omnichannel presence. To keep ahead of the curve, major call centre software providers are always updating their platforms to give remote personnel additional independence, scalability, security, and management capabilities.
Customers are the most important aspect of any business, and customer conversions are critical for achieving sustainable growth. Like all other businesses, Website owners do everything to attract new customers and convert them into long-term clients. However, operating a website is no easy task, especially to achieve specific growth targets. There are lots of operations that need to be continuously monitored and addressed. Such tasks involve lead generation, tracking, and managing subscribers.
NinjaChat is a customer support platform that assists you in delighting your customers, increasing revenue, and distributing assistance across your staff. With LiveChat, you can engage your website visitors in real-time and turn them into paying customers. Increase your income by improving conversions and offering 24/7 service to all of your clients - globally.
To meet your business sales and marketing goals, you need a long list of emails to ensure you launch the perfect campaign strategy. Getting your message to your target market is the best way to sell what you are offering. An email finder software can help you stay on track with your customers' contacts and other crucial information your business needs.
Sending messages or sharing essential files and saving everything in the same place can be tedious without a proper team chat tool. A team-oriented agenda may be explored more deeply if various channels are established. Check out these eight features to learn more about what to look for in team chat software.
Firms can address various productivity concerns and further empower their employees to produce their best work at all stages of the project, from planning to execution to realisation and delivery, using the correct project management software.
User experience (UX) is the crux of product design, be it a website, or something else. A business’ website or app can leave a lasting impression on a customer — and whether that impression is good or bad can depend on a lot of factors.